The Origin
A Story
in Two Worlds.
I'm a 90s kid — and now a mom of two girls — who still tears up a little when a certain song comes on.
I started this shop because I kept finding myself mid-conversation saying things like "remember when we just... went outside?" Or pulling out an old photo album and realizing how different it felt to hold a memory instead of scroll past one.
Church and Korean school on Sundays. Spending a lot of time feeling like I existed somewhere between two worlds. K-pop wasn't cool yet. Korean food wasn't trendy yet. We were just living it, quietly, before the rest of the world caught up.
90s Side B Studio is my way of holding onto both of those experiences — the universal stuff, like cassette tapes and staying outside until the lights came on, and the more specific stuff, like being Korean in America before it was a whole cultural moment. Because both deserve to be remembered.
The name comes from that moment when you'd flip a mixtape over and the real songs started. The ones someone picked just for you. That's the energy here.
— Founder, 90s Side B Studio 🤍
